Fashion is distinctive, self-fulfilling, and may play a significant role in a person’s identity. Similar to art, a person’s fashion choices should be an expression of their own tastes rather than necessarily being accepted by others. The way someone dresses serves as a “societal development that always combines two contradictory concepts.” In addition to being a safe and socially acceptable technique to set oneself apart from others, it also meets a person’s desire for social adaptation and imitation.
Fashion has many diverse definitions, and its use is somewhat ambiguous. The term “fashion” denotes both similarity and difference, as in “the new fashions of the season” or “the fashions of the 1960s,” which both suggest a general consistency. Fashion can represent the most recent trends, but it can also frequently allude to styles from the past, causing such styles to come back into style. While a relatively secluded, highly regarded, and frequently wealthy aesthetic elite can define what is fashionable by creating an exclusive look, such as fashion houses and haute couturiers, this “look” is frequently created by drawing references from subcultures and social groups who are not considered elite, and are therefore more accessible.
The address for luxury has changed, and we are delighted to welcome you to our world.
Over 600 premium brands may be found on Ounass, which debuted on December 15th, 2016 as Al Tayer Group’s first luxury e-commerce site that is fully digital. Ounass has the largest selection of top-tier designers in the Middle East, offering everything from fashion and cosmetics to lifestyle and home goods. The best local and international designers’ exclusive capsule collections may be found here.
Ounass, which is currently only active in the Middle East, is committed to providing excellent local talent and local service. Based in Dubai, the world’s newest fashion hub, we offer express delivery to KSA, Kuwait, Oman, Bahrain, and Qatar as well as 2-hour delivery services within Dubai . All of our lavish evening gowns and desirable seasonal items will be sent in our exquisite distinctive packaging. Our excellent Customer Care team can organise a simple returns process. Additionally, you can profit from our personal shopping service, which is created to meet your unique requirements.
At Ounass, we take great pride in housing some of the best insiders in the business. Our experienced team searches the world for the hottest trends, reporting on the most recent fashion news and highly sought-after insider information for you to read and purchase.
In the Gulf, online shopping was slow to take off, but today it has an unstoppable momentum. One reason for this, according to analysts, is Ounass, a luxury e-commerce platform that is well-versed in the needs of Gulf Cooperation Council (GCC) consumers.
The preference for malls among customers in the Gulf area is widely recognised. The Dubai Mall, the largest retail centre in the world, is after all located in Dubai.
However, online buying is now demonstrating its value. According to a survey while high-net-worth GCC residents have historically favoured in-store buying for luxury goods, 70% are now at ease with online shopping.
The luxury e-commerce company Ounass has surpassed rivals in the online sector and recently celebrated its fifth anniversary. It is a fierce rival to Farfetch with comparable amazing performance. Ounass has expanded quickly. According to data indicates a growth rate above 30 to 40%, which is higher than the total internet market’s (25 to 30%) rate of growth.
The creation of Ounass sheds light on how to do e-commerce in the Gulf area. It began with 65 companies when it first opened and has since grown to more than 1,200 brands, including domestic fashion labels like Dima Ayad and Sandra Mansour as well as international luxury brands like Balenciaga, Gucci, and Fendi. Arab consumers have responded favourably to its sheer diversity.
The impact of prompt delivery
Ounass offers one of the shortest delivery times in the area in addition to a well-honed private shopping service. Deliveries within Dubai are made in only two hours, and a three-hour delivery service was just recently introduced in Riyadh, Saudi Arabia.
This focus on speed has grown to be a key USP. The Arab customer has been won over by our experience with Ounass. “That is enhancing their relationship with customers and increasing sales.”Fashion ready-to-wear is Ounass’ major category, and it has developed into a true fashion authority for the region’s affluent shoppers.
Ounass has a hybrid business strategy that mixes marketplace and wholesale. According to the business, claiming a threefold increase in the number of marketplace brands, “this allows us to keep a certain level of flexibility when it comes to our brand partners.”
The leading luxury website in the Middle East, Ounass, the undisputed “home of luxury,” features the most exclusive brands from around the globe in a locally relevant, internationally relevant journalistic environment.
New Year’s Eve outfits inspiration to get you in the countdown spirit. The company, which appeals to those with a contemporary and rebellious mentality, has made this unorthodox style into one of its key selling points.
Accessories are a guaranteed way to liven up any regular outfit and make it occasion-worthy, from sparkling purses to stiletto heels. We are therefore here to spread joy and make the celebrations even more memorable if you’re wanting to add a little additional sparkle no matter where you are.